Cold Email Deliverability Self-Assessment

Answer 5 questions about your cold outreach setup and get a quick deliverability risk band,

Designed for cold email teams & Apollo users

Your details

Name

Work email

Company

Role

Deliverability structure

Choose the answer that best matches your current setup.

1. Cold vs other email separation

Are cold outreach emails clearly isolated from transactional and newsletter email (domains + tools)?

0 – No real separation 5 – Some separation 10 – Fully isolated cold infrastructure

2. DNS & authentication

How complete and correctly aligned are SPF, DKIM and DMARC on your cold domains?

0 – Misconfigured or missing records 5 – Basics in place, not fully aligned 10 – Clean, aligned SPF/DKIM/DMARC for cold

3. Warmup, volume & Gmail monitoring

How disciplined are you with domain warmup, volume ramps and Gmail/Postmaster monitoring?

0 – No structured warmup or monitoring 5 – Some warmup / ad-hoc checks 10 – Clear warmup plans, capped volumes, active monitoring

4. Compliance & targeting discipline

How tightly do you manage audience fit, data sources and regional compliance (e.g. GDPR, CAN-SPAM, local rules)?

0 – Little attention to compliance / fit 5 – Some checks, but not systematic 10 – Defined rules per region + regular audits

5. Inbox management & negative signals

How consistently do you process unsubs, complaints, hard bounces and “stop” replies from your cold inboxes?

0 – Rarely process them; many bad contacts stay in sequences 5 – We sometimes remove obvious bad contacts, but it’s manual and inconsistent 10 – We systematically track and sync unsubs/complaints/bounces/negative replies back to lists and tools

Your deliverability score

Score summary

Base score –

Final score –

Risk band –

Fill in the form and we’ll show your band here.

Want a deeper teardown of your domains, DNS and sequences?

Book a call with our team

We’ll go through your current stack, Apollo setup and key risks, and map out a path to safer scaling.